reboot it and they will come… right?

Backstory: DC Comics, one of the “Big Two” of comics publishing (think Batman, Superman, Wonder Woman) is relaunching/rebooting their entire line of comics, putting out 52 Issue #1s in September. It is the Big News in comics right now.

Apparently pre-orders for Justice League #1, the comic kicking off DC’s reboot next week, are over the 200,000 mark. Six other (unnamed) #1s have over 100,000 pre-orders.

That’s a lot. Obviously, DC’s drastic move is paying off with these increased sales that they had hoped for/promised.


I have said this before, I will say it again, and then I will probably say it again.

I don’t care how awesome a book sounds in theory, I don’t care how drastic and dramatic this reboot is, if a book’s story doesn’t hold up I won’t keep buying it.

So yes, I am contributing to the 200K+ and probably the 100K+ in pre-orders. But rest assured, if the quality isn’t there I will be dropping my subscriptions so fast DC won’t know what hit it. I don’t have the money to spend on shitty comics.

You could say I’m pessimistic, but I’m trying to be real about it. If the quality of the comics isn’t good, no level of marketing can save the industry.

So, fingers crossed. One more week. I’m really hoping the reboot lives up to all the hype.


2 thoughts on “reboot it and they will come… right?

  1. I wonder how many of those orders fare for casual collectors who are only interested in the #1 issue. I have been there myself and purchased comics I didn’t care about simply hoping it would increase in value. I won’t be surprised if sales figures drop off drastically even if the comics aren’t shitty.

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