NXIVM Explained: Bonus Post

Click here to view all posts in this series.

Content Warning: Since this post is more of a recap of other resources, I only mention some of NXIVM and Keith Raniere’s negative activities in passing, but general sexual assault, eating disorder, and overall mental/emotional abuse warnings apply to this post and definitely to the resources linked. Do not watch either the HBO or STARZ documentaries mentioned unless you are in a good mental headspace.

The Story of the NXIVM Story

There is a lot of information about NXIVM out there. I wrote this blog series because no single source seemed to have everything as part of one narrative. That’s not necessarily a critique – “everything” is so many things! But for example, I managed to spend like a whole week learning about NXIVM before I found out about Daniela being locked in a room. People who are big pieces of one narrative will just disappear into background shots in other media. 

My series doesn’t get into everything either, of course. You may have noticed a few times I’ve said something along the lines of “I can’t wait for someone to write the book on this subtopic” – and I think that’s the problem with trying to put together a singular NXIVM narrative. There is so much and each tendril is a full, fascinating story in itself. I did the best I could. 

This post will collate and review some of the resources I’ve utilized, with the goal of helping you decide which if any are of interest to you. Here’s a table of contents if you want to jump around:

DOCUMENTARIES

The Two Documentaries: The Vow and Seduced

Probably coincidentally, HBO and STARZ released their two documentaries on NXIVM within a few weeks of each other. (They were released right before Raniere’s sentencing, so maybe not super coincidental. I’m not sure how far in advance sentencing hearings are announced.) This obviously led to a lot of comparisons between the two, most of which decided that Seduced was the better of the two because The Vow kind of sugarcoats things. I fully understand and acknowledge the issues with The Vow, but I think they are both valuable resources, giving different pieces of the same story. 

Here is one of the better articles I read about the two documentaries:

The Vow (HBO)

The Vow is a (so far) 9-part series produced by Jehane Noujaim and Karim Amer. It uses as a frame the story of Sarah Edmonson (former DOS member, and main face of the NY Times exposé) and her husband Anthony Ames; Catherine Oxenberg (actress, mother of victim India Oxenberg); and Mark Vicente (filmmaker) and his wife Bonnie Piesse (actress) as they try to blow open the story of NXIVM.

One of the things I liked most about The Vow is how much source material there is, video footage and audio recordings of all of the major NXIVM leaders. Straight from the horse’s mouth. Much (all?) of it came from Vicente, from his years as NXIVM documentarian. 

However, watching The Vow feels like going on an oddly peaceful journey through the history of NXIVM. The Vow is slow and meandering and calm, taking its time to wrap the story of NXIVM around you. You kind of slowly realize how terrible everything is as they peel back layers, episode by episode, introducing people in a kind of normal way and then hitting you later with why they are important. This is very different from how Seduced tells the same story, and it’s the main critique of The Vow – compared to the directness of Seduced, it seems almost apologetic. It’s all a very definitive narrative choice. I decided I didn’t mind it, but many people do mind. I also think, content aside, the whole thing could have could have been tighter; the 9 episodes don’t quite have 9 episodes worth of content.

There’s also a lot of Keith Raniere, but they mostly show the calm, insidious, rational-sounding Raniere. (Read below about Seduced to see what’s missing.) One person I know stopped watching the first episode just because they were tired of listening to him. Totally valid. Again, I didn’t mind, but you might.

The other main critique of The Vow is that it really does seem like a hero/redemption arc narrative for the aforementioned former NXIVMers. This is, again, something I decided to accept as part of the documentary. I think watching with your eyes open, reading for that redemption arc, can add an interesting perspective. But Seduced doesn’t allow people like Vicente a redemption arc. 

The end of the 9th episode teases Season 2. It appears that we will hear from Keith Raniere in prison, and, what I’m more interested in, Nancy Salzman. There are many who don’t want to hear any more from those assholes, and I totally get it. They’ve had a lot of airtime. I don’t disagree, but I’m definitely going to watch.

Seduced (STARZ)

This documentary is hosted by India Oxenberg, a victim of NXIVM, and it focuses a lot on her story. There’s a way that makes it similar to The Vow, in that it is partially an answer to the question “how could people get involved in this?” This is Oxenberg showing us how she got involved. But there’s a way in which it feels less like a justification than The Vow, and bolder in directly and immediately blaming Keith Raniere and Nancy Salzman. (Not to say that there aren’t some narrative choices that are defensive, but it is overall more aggressive, narratively.)

Seduced is very good. Oxenberg is a little stilted sometimes, she’s reading her lines I think, or they’re rehearsed, but that’s a minor stylistic issue. Seduced goes in hard in showing us the horrors of NXIVM, and showing us the harshest of Raniere’s rhetorical manipulations. In the first like 10 minutes, we get footage of Raniere calmly saying, “Do you understand how you could rape a baby? I could make it a baby that’s very rape-able.”

A lot of the “how Keith Raniere thinks about the world” quotes and recaps I pulled were from Seduced. You’ll spend a lot of time slack-jawed, going “did he really just say that?” Yes, yes he did.

The biggest thing that I appreciate about Seduced is that it interviews a broad range of victims. Where The Vow focused mostly on Vicente and Piesse and Edmonson and their stories, Seduced has more of the “every woman,” non-Hollywood victims. It also uses some choice quotes and comments that put Mark Vicente on blast, for lack of a better phrase. Whether they were included as a direct response to the HBO documentary or not, they sure do read as Seduced making a statement to show that Vicente was more complicit than he tries to let on.  

So Seduced is very good and I recommend it, but be forewarned that some portions are incredibly difficult to watch. And on top of a general content warning, I will caution that in Episode 3: Enslaved, Oxenberg goes into detail about the sexual abuse she experienced. It is the only episode across both documentaries that I have not been able to rewatch during the writing of this series, and probably never will.

I do think, even though it is a lot of content, the two documentaries work well in tandem. 

Other Documentaries

There are a few other documentaries about NXIVM. I’m sure this number will increase.

NXIVM is the topic of the first episode of A&E’s Cults and Extreme Belief series. It’s a perfectly fine hour, kind of a general recap, but obviously can’t get into everything. If you just want to dip your toe in, it’s a good start. (Also, it was released in 2018, before some of the final chapters of this story had become public.)

I have not watched Investigation Discovery’s The Lost Women of NXIVM. I looked it up and saw the victims listed, and I saw that it was based on Frank Parlato’s journalism, and I suspected that a) it would not provide me with much new information and b) it would be a little schlocky and in-your-face, which isn’t a vibe I’m interested in. I fully admit that skipping this documentary is due to my own biases, and I may watch it eventually.  

(I’ve written more about Frank Parlato below.)

FURTHER READING

The Albany Times-Union

I’m giving the Times-Union their own section. They’re the first ones who reported on Keith Raniere in 2003, well before he was even a blip on the national radar. It’s dogged, impressive journalism. If you’re interested in NXIVM, I’d start with them. I’ve listed a few top stories of interest here, and will include some more in the next section. I’ve also done a quick review of their trial podcast.

Podcast: NXIVM on Trial

I listened to this podcast retroactively, but it was initially released week-by-week during Raniere’s trial. Each week, an editor in Albany interviews the Times-Union court reporter who spent the week at the courthouse in Brooklyn. 

I found it really interesting, but there were definitely some issues. All of the presenters are men. They do acknowledge this in a later episode, when a female listener calls them out on it. A woman was initially on their reporting team and helped break the NXIVM story in 2012, but subsequently left the newspaper. But it is a bit disconcerting to hear all of this sexual abuse against women reported on and discussed by an exclusively male crowd.

There’s also a way in which, to them, this is just another case, another job. They’re court reporters, they’ve seen some shit. And it’s partially a fascinating take, because there’s so little emotion in it, but it also leads to a tinge of voyeurism. The phrase “pass the popcorn” is used at one point, and in the episode where they’re recapping testimony about the items NXIVM tried to buy from an online sex store they’re a little too excited about going into all that ~weird sex stuff.~   

The audio quality is touch-and-go; Episode 3’s quality is terrible, because a change in court schedule means they had to interview the reporter while he was literally on a train. There are also a few behind-the-scenes things that are left in that I think someone was supposed to cut.

But, with those caveats, I do recommend the podcast if you’re at the level where you’re interested in the court proceedings but don’t want to read court transcripts. Listening to the in-the-moment commentary was especially interesting because they were speculating as they went. They’d discuss the laws and court precedent, and what options the prosecution and defense each had going forward. They debated whether egotistical Raniere would do his own closing statement, a la The Fountainhead (of which Raniere was a fan). If you’ve always liked the & Order half of Law & Order, give this podcast a shot.

Recommended Articles

I’m going to call this the “if you only read a few articles, pick from this list” category.

The Corporate Feminism of NXIVM (The Paris Review, October 2020)
If you only read one article, pick this one. It’s a shorter, more intelligent overview than mine, intersecting with feminism and current events in a valuable way.

Inside a Secretive Group Where Women Are Branded (The New York Times, October 2017)
This is the article, the one that blew the top off NXIVM and sent Raniere on the run.

Ivy Nevares’s Blog
One of Raniere’s victims, Ivy Nevares, provided a statement to the court at his sentencing and has posted that and some other personal narratives regarding Raniere and NXIVM to her blog. This links to all of her NXIVM content

The Heiresses and the Cult (Vanity Fair, October 2010)
I enjoyed this article about the Bronfmans because it was written before “everyone knew” about NXIVM, before Allison Mack had even joined NXIVM and well before DOS. Stuff was already weird, and people already knew about it!

From Heiress To Felon: How Clare Bronfman Wound Up In ‘Cult-Like’ Group Nxivm (Forbes, May 2019)
And then this one is a similar topic, “how did this rich girl with a perfect life get caught up in this?” but it came out after the news broke, after shit hit the fan, after Clare Bronfman pled guilty.

How to Tell the Story of a Cult (The Atlantic, November 2020)
Comparison of the two main documentaries. If you didn’t click on this when I posted it up under documentaries, now’s your chance. But yes it’s the same article.

Other Good Articles

And we’ll call this the “if you want to keep going down the rabbit hole” category. Not everything is technically an article, but I had to call this section something.

the NXIVM case (subreddit)
If you want to keep up with the latest twists and turns, this is where I get most of my updates now. These people are fast with the news and almost always provide sources. This is how I learned Allison Mack filed for divorce.

What Did NXIVM Want in Mexico? (Slate, May 2019)
Overview of NXIVM’s history in Mexico – one of the few.

Former NXIVM member “Jane Doe” reveals identity: “I finally felt like I was ready” (CBS News, December 2020)
This is a very recent addition to the victim narratives, which in some ways contradicts the narrative of India Oxenberg (who was this woman’s “Master” in DOS).

Actually, the Cultiest Part of The Vow is the Night Volleyball (Vulture, September 2020)

[A Cappella] A cult tries to ingratiate itself with the a cappella community (Reddit, October 2020)
I am obsessed with the subreddit r/hobbydrama. This particular post recaps the moment when an a cappella message board had some questions about an a cappella festival hosted by NXIVM. Mark Vicente, Clare Bronfman, Nicki Clyne, and Lauren Salzman show up to defend NXIVM. It also links to the original message board thread if you want to go deep down the rabbit hole and see some original writings of the aforementioned members.

80 people have signed onto a lawsuit claiming NXIVM cult leaders exposed them to ‘human fright’ experiments, forced labor, and human trafficking (Insider, January 2020)

I Tried to Make Sense of the Alleged Sex Cult NXIVM’s Bizarre Health Claims (Vice, May 2018)

Nxivm Trial Witness: We Hacked Billionaire Edgar Bronfman Sr.’s Email (Forbes, May 2019)

From Adolf Hitler to Herman Goering, NXIVM sex-cult leader Raniere told followers they were ‘Reincarnated Nazis’! (Artvoice, April 2018)
I realized I mentioned this in passing in my first post and never returned to it. Here’s yet another bizarre thing Raniere did, this time with added anti-Semitism. 

Keith Raniere Trial: Links to Available Transcripts (Reddit)
Blessings upon this Redditor who is gathering all available trial transcripts.

Lawsuit: NXIVM leader recruited Asian women, sorority members for sex (Albany Times-Union, February 2020)

Raniere, facing possible life sentence, wants judge to know ‘he’s being watched’ (Albany Times-Union, August 2020)

BOOKS

I have not read any of these books. Who has the mental capacity to read books in 2020/21? But these are the notable books about NXIVM, so far.

PODCASTS

There are a lot of podcast episodes about NXIVM now, with more coming out. Here are a few. 

Cults (Parcast) 4-Part Series
Anyone who has gotten this far will not be surprised to learn that I love Cults. Their four episodes are a good general overview. This should link directly to the first NXIVM episode.

NXIVM on Trial (Albany Times-Union)
Full review above, including it here out of an overabundance of thoroughness. 

Uncover Season 1 – Escaping NXIVM
Produced after the NY Times exposé but before The Vow aired, this series recounts Sarah Edmonson’s journey to get out of NXIVM.

The Vow and Seduced: Two NXIVM Docuseries (NPR’s Pop Culture Happy Hour)
I haven’t listened to this yet because I wanted to write my own version of “comparing the two documentaries” before consuming something similar. I expect it to be good!

DISHONORABLE MENTION: THE FRANK REPORT

I’ve been promising to talk about Frank Parlato for a while, guess the time is now. Parlato worked for NXIVM and the Bronfman sisters briefly; like many who left, he ended up entangled in lawsuits. He also started a blog called The Frank Report, which utilizes a lot of exclamation points and became the place on the internet to go for anti-NXIVM information. The Frank Report was posting about DOS before the New York Times

Parlato’s a colorful character, who you can see in Episode 7 of The Vow. “The greatest chess people, including myself, we don’t need a board,” he says. His colorfulness, and his deep hatred for NXIVM, make me dubious of anything that can just be sourced to The Frank Report. He is not unbiased. (I mean, who is honestly, but he is really biased.) He’s also pretty misogynistic. As far as I can tell, Parlato is the primary source for the “Raniere slowly poisoned Pam Cafritz” story as well as the “Sara Bronfman slept with the Dalai Lama’s assistant” story. He goes for the jugular, the dramatic angle, whatever will get the most hits and hurt NXIVM the most. Is what he writes true? Possibly, some of it. But the style of journalism just hits me the wrong way, and I can’t help but be dubious.

The Frank Report, for better or for worse, is colored by the colorful character behind it. Basically, I just don’t like the vibe. Am I prejudiced? Maybe. The great thing about Frank Parlato is I’m sure he doesn’t give a crap what I think of him.

CODA

So these were some of the many sources I used in putting together my series. (I have 22 pages of sources and notes. You don’t want all of them, I swear.) 

I hope this provides a jumping off point for anyone who wants more information, but just know that there will always be more. Feel free to drop additional resources in the comments!

~

If you enjoyed this series, please consider “leaving me a tip” by donating to one of the domestic violence organizations listed here or to a similar organization in your area. Thank you.

Disclaimer: Before the remnants of NXIVM sue me, I wish to clarify that the items covered in this post are allegations. I am merely recapping and collating the reporting done over many years by other media sources, including highly credible publications and media organizations that I trust to both fact-check their work and who also ran their articles or documentaries through their legal department. That’s all that is happening here. A simple recap of allegations.

NXIVM Explained, Part 8

Previously: The Fright Experiments and the Beginning of the End
Click here to view all posts in this series.

Content Warning: Please ensure you are in a good mental headspace before reading this, regardless of whether you consider yourself to have any specific triggers. This post is mostly about Raniere’s comeuppance and has very little details about his crimes, but note that suicide is mentioned briefly.

On the Run and On Trial

Whatever else you want to say about the New York Times, it’s amazing what can happen when you hit their front page. 

The Albany Times-Union had been reporting on NXIVM for literally over a decade. Former NXIVM members, including legit famous people, had gone to the NY Attorney General and the FBI to try to get NXIVM investigated. But finally, when the NY Times published their October 2017 article about branding women in a secret society, public outrage was kindled and authorities began to properly investigate. 

In November 2017, Raniere casually moved to Mexico. 

There is a massive story about NXIVM’s presence in Mexico just waiting to be uncovered. (One of Mark Vicente’s documentaries was about all the great things NXIVM could do for Mexico, but that’s not what we want). At some point, partially or totally or at least initially due to the influence of Edgar Bronfman, Sr. (before he dramatically split from NXIVM) NXIVM became connected to the Mexican elite, including the son of former President Carlos Salinas and the daughter of a Mexican media mogul. The number of high-powered Mexicans in the inner circle can seem surprising considering how little the media has covered the Mexican connection, but many of Raniere’s close associates and about half of the first-line DOS members were Mexican. Raniere had them convinced he could solve all of the Mexico’s problems, and the country’s rich and powerful loved him, truly considering him a genius and guru. So Raniere went to Mexico.

Law is not my strong suit, but I’ve watched enough crime shows to understand that when you cross state lines in commission of a crime, your crimes become Federal crimes and not State crimes. It was the Feds who chased Raniere to Mexico. 

Some of Raniere’s female inner circle joined him near Puerto Vallarta, including Nicki Clyne, Allison Mack, and Lauren Salzman. Raniere talked about having a “recommitment” ceremony with his women that would involve a group sex ceremony. Before this could happen, Nicki Clyne posted some ill-advised photos on Instagram of herself climbing one of Puerto Vallarta’s most famous landmarks, giving police their location. Raniere’s Mexican residence was raided and he was arrested.

Those of you who haven’t consumed as much cult-related media as I have may be unaware that when the police arrived to arrest Charles Manson, they found him hiding in a kitchen cabinet. Raniere, like that great leader who came before him, was hiding in a closet until one of the women gave away his presence.

This is what started to break Lauren Salzman. (Also maybe the possibility of a plea deal, but what do I know?) Per Salzman’s testimony, Raniere had spent decades preaching that men were supposed to stand up and take responsibility for their actions and supposed to protect women, the weaker sex – he literally named his mens’ group the Society of Protectors, after all. And seeing him hide in a closet, she saw him for what he was – a hypocritical coward. 

Raniere’s inglorious return to New York was in March 2018. Allison Mack was arrested in April and placed under house arrest on a $5 million bond. NXIVM the organization moved briefly to New York City, but officially suspended operations in June 2018. 

Nancy Salzman, Lauren Salzman, Clare Bronfman, Allison Mack, and Kathy Russell, a NXIVM bookkeeper, were indicted on July 24, 2018.

Nancy Salzman was the first to plead guilty, in March 2019, which was apparently a surprise to her co-defendants. Over the course of the next month, the other four women also plead guilty to their charges, which range from visa fraud (Russell) to identity theft and immigration fraud (Bronfman). 

Why were these women charged but not the others? No clue. Some people you might expect to face charges, like Mark Vicente, turned witness for the prosecution, but that’s not everyone. I have no idea what happened to Sara Bronfman, or why Nicki Clyne hasn’t been charged with anything.

Raniere’s trial began in May 2019 in Brooklyn, NY.

I really enjoyed and (with a few caveats, which I’ll go into in my next/final/bonus post) recommend the Times-Union’s podcast series covering the trial, where their court reporters dissect the logistical details of the case. There’s a bizarre way in which, to these reporters, this is just another case in their long careers, but I liked how they’d come at the topic from the direction of “what does this legally mean for the ongoing case?” One thing I learned was that apparently one of the benefits of charging someone with racketeering is that you can charge them with literally everything you want to, regardless of the statute of limitations. However, in a move that sounds pretty standard, prosecutors also kept a few items as separate charges in case racketeering didn’t stick. Who knew? Lawyers, that’s who, and court reporters.

Among the primary witnesses for the prosecution were Mark Vicente, Lauren Salzman, and Daniela. Text messages between Raniere and then-underage Camila were read aloud, including his callous, narcissistic response when she admitted that she’d thought about taking her own life: “Do you have any idea how bad that could have been for me?” Recordings of Raniere himself were played for the jury, his own words about the branding ceremony used against him.

The defense called no witnesses, and the jury deliberated for four hours before finding Raniere guilty of all charges. 

Raniere was set to be sentenced in early 2020 but the pandemic kept pushing it back. The Times-Union court reporters stressed that sentencing delays are generally expected – the defense obviously has a lot of delay tactics at their disposal, such as filing motions they know will be eventually rejected – and the pandemic exacerbated but did not create these delays. 

In July of 2020 a group of mystery people who claimed to have nothing at all to do with NXIVM started dancing outside of the New York jail where Raniere was being held. The dancers who had nothing to do with NXIVM included Nicki Clyne (actress, Allison Mack’s wife), Danielle Roberts (doctor who used a cauterizing pen to brand women in DOS) and Marc Elliot (NXIVM’s “we cured Tourette’s” poster child). They call themselves “We Are As You” (?) and posted all over social media under the #BLM hashtag (??). 

They eventually admitted that they started as a tribute to Keith Raniere but they “grew” to become a tribute to all those incarcerated at that facility. 

Those of you who haven’t consumed as much cult-related media as I have may be unaware that when Charles Manson was in jail, his female followers would sing and perform outside the courthouse where he was on trial. I’m just saying, even in defeat there’s nothing original about Raniere. 

In September 2020, the first NXIVM-related sentencing occured. To the surprise of everyone involved, the judge handed down a sentence for Seagram’s heiress Clare Bronfman that was significantly longer than the prosecution had requested – 81 months (6 years, 9 months). Previously, the judge had denied a request from Clare Bronfman to loosen the restrictions of her house arrest. This had seemed like a bad sign to the Times-Union reporters, an indication that the judge was going to be harsh and attempt to make a statement with Bronfman’s sentencing – and he was. 81 months is the type of sentence that is not just meant to affect the defendant; it’s a warning for any other gazillionaires that they will be punished, too.

The judge in question overseeing the case is a Nicholas Garaufis, who seemed to have zero percent patience for Raniere and NXIVM through the entirety of Raniere’s trial. At one point he informed Raniere’s lawyer, as he was executing a particularly rough cross-examination of a victim, that “this is not DOS, not in my courtroom.” We stan a legend.

Raniere obviously hated Judge Garaufis. He not only accused Garaufis of corruption but also wanted his followers to “get scrutiny” on him and make sure he knew he was “being watched.” Definitely good things a defendant should say about the judge in charge of his case. Raniere also tried to get Jeffery Epstein’s lawyer involved somehow.

In addition, a group called “Make Justice Blind” presented an affidavit to the court alleging prosecutorial misconduct. This is signed by many people who have nothing to do with NXIVM, including Amanda Knox. They’re also planning to launch a podcast (?) which will host an “Innocence Challenge” (???) with a cash prize for anyone who can poke holes in the prosecution’s evidence. As far as I know the challenge is not yet accepting submissions.

On October 27, 2020, Keith “Vanguard” Raniere was sentenced to 120 years in prison. 

Raniere still has many supporters. The most vocal of these are Marc Elliot, who is now a motivational speaker, and a group of DOS members who recently started something called the DOSsier Project. Some of the more notable DOSsier Project members include Nicki Clyne and Danielle Roberts. Their general thesis seems to be that the “salacious” media and general public are deciding on their behalf that they are victims, and they decline that label. If DOS were a group of men branding themselves, they say, would we all be screaming abuse? (I mean, yes? I would?) I’ll just point out again that Raniere has a long history of teaching people that they decide whether or not they are a victim, and if someone “chooses” to be a victim they are mostly damaging the person they accuse of victimizing them. So just because these women are choosing not to be a victim doesn’t mean I agree with them.

Aside from Clare Bronfman and Keith Raniere, no other defendants have been sentenced as of this writing. Allison Mack is on house arrest but continuing to live her best life, taking online classes at UC Berkeley (where she is not particularly popular among fellow her fellow students). She also, very recently, filed for divorce from Nicki Clyne and was seen out having a pleasant pandemic afternoon with a friend. But stay tuned for her sentencing, as well as Nancy and Lauren Salzman’s and Kathy Russell’s.

So this isn’t over, and there will be appeals, obviously. More will come out, more victims, more horrors. There are things I didn’t even cover in this sixteen thousand words of NXIVM content that I’ve somehow written – NXIVM tried to purchase items for a sex dungeon, for example. There is just so much. I hope this series helped provide a single overarching narrative for anyone who was like “I keep hearing about this, but what was it really?” but I want you to know that there are still so many layers. 

NXIVM was a web of manipulation, with Keith Raniere sitting in the middle as master puppeteer. The scope is impressive, but at the end of the day Raniere is just a man who wanted to have lots of sex and thought he was smarter than everyone around him… but wasn’t quite smart enough. 

Many blessings on his 120 years in prison.

~

And that’s it, thanks for reading. If you want more, there will be a bonus post about the different ways the NXIVM story has been told across different media, along with some reviews and recommendations for future reading and watching. But this is, thankfully, the end of the official NXIVM narrative.

If you enjoyed this series, please consider “leaving me a tip” by donating to one of the domestic violence organizations listed here or to a similar organization in your area. Thank you.

Disclaimer: Before the remnants of NXIVM sue me, I wish to clarify that the items covered in this post are allegations. I am merely recapping and collating the reporting done over many years by other media sources, including highly credible publications and media organizations that I trust to both fact-check their work and who also ran their articles or documentaries through their legal department. That’s all that is happening here. A simple recap of allegations.

NXIVM Explained, Part 7

Previously: From “Empowering” Women to Branding Them
Click here to view all posts in this series.

Content Warning: Please ensure you are in a good mental headspace before reading this, regardless of whether you consider yourself to have any specific triggers. Specific topics mentioned in this post include: physical harm (branding) and mental torture/trauma.

The Fright Experiments and the Beginning of the End

Great, I hear you say, we finally got to DOS, the Hollywood sex slave part of the NXIVM story. That’s it, right? 

Oh, friend. We have one more detour to take before we reach the end, one more in the long list of “this is batshit crazy but also incredibly awful” NXIVM stories.

In 2016, the year after DOS was created, a group of NXIVM members agreed to participate in a research study run by a Dr. Brandon Porter. He’d joined NXIVM supposedly to study how effective their methods were overall. (Their methods were all so scientific, remember.) The origins of this particular study seem to be a patent filed by Keith Raniere in 2007 called “Determination of Whether a Luciferian Can Be Rehabilitated.”

One thing I learned while researching NXIVM was that anyone can file a patent, and once you’ve filed the patent you can then call whatever the it is “patent-pending.” Sure, your patent might eventually be rejected, but then you can refile it, or something similar, and then you’re patent-pending again. Sure does make you sound smart to have a lot of patents pending, huh? Raniere had a lot of patents pending at any given time. Most if not all of them were eventually rejected. (Maybe this con was common knowledge for everyone except me.)

Anyway.

The “study,” and I use the term loosely, run by Brandon Porter in August 2016 would later be referred to as The Fright Experiments. Subjects were seated in front of a screen or TV, hooked up to a “brain cap,” and made to watch increasingly horrifying films that culminated in an actual, non-fictional mass beheading of women by (alleged) members of a drug cartel.

One of the horrified victims, Jennifer Kobelt, would tell herself, in the middle of the experiment, “I’m not going to be shown to be weak. I’m not going to be weaker than every other woman you have had in here. I am a strong woman. I have character. I have discipline.”

Keith Raniere and Nancy Salzman’s coaching at work. 

After each film, Porter would ask the subjects what they were feeling. The answer was that they were experiencing trauma. Jennifer Kobelt initially filed a complaint against Porter in 2017, which was dismissed on the technicality that he was not “her” doctor, but Porter eventually got his license revoked in 2019. Apparently it is illegal to do a research study of this kind without being affiliated with a research institution. It is apparently also illegal, when you are a medical professional dealing with a 300-person outbreak of a mysterious illness at an adult summer camp that might hypothetically be called Vanguard Week, to not report said outbreak to local health boards. These kinds of details didn’t seem to be Porter’s strong suit.

The Fright Experiments were only one of NXIVM’s forays into medical “research.” Nancy Salzman and Keith Raniere also created a cure for Tourette’s. (According to the Mayo Clinic, Tourette’s can be managed, but not cured.) They were so proud of their cure that they – sorry, Clare Bronfman – would produce a documentary to showcase their success. This is a very good, comprehensive article about the Tourette’s situation.

So here we are, late 2016, everything is going swimmingly for Keith Raniere. He’s pulling science out of his ass to great applause, he has a cohort of women who have his initials burned into their hips who will have sex with him on command, he has the Bronfman money backing his every move. The 2016 election has actually benefited NXIVM and DOS recruitment – (liberal, white) women are feeling powerless and looking for something they can throw themselves into that will make them feel in control. NXIVM is there to prey on the surge of white female guilt that followed the election. NXIVM is there to help.

Then we get to 2017, and Lauren Salzman makes the mistake that will end NXIVM. 

Lauren Salzman, daughter of NXIVM’s president Nancy “Prefect” Salzman, was a “first-line” DOS member, aka she reported directly to Keith Raniere. In January 2017, she recruited as her Slave the high-performing NXIVM recruiter and former actress Sarah Edmonson

In March 2017, Sarah Edmonson was inducted into DOS (branded) in Allison Mack’s home in Albany, NY.

In June 2017, Sarah Edmonson and her husband Anthony “Nippy” Ames left NXIVM. 

There’s a disturbing conversation, recorded, between Sarah Edmonson and Lauren Salzman where Edmonson is sharing her concerns about the brand – it’s larger than she thought it would be, and how will she explain it to her husband? Lauren Salzman responds, “I don’t think it’s bad for you to have something for you without Nippy. A lot of your self-esteem has been wrapped up in him.” 

As always, the skillful push for a woman to reject the guise of male authority in favor of actual male authority. (Remember that Vanguard Keith Raniere is the head of DOS.)

2017 is where HBO’s The Vow picks up, so I won’t go into excruciating detail here. Suffice to say that in addition to Sarah Edmonson and Anthony Ames, there’s one other major defection: documentary director Mark Vicente. 

Mark Vicente had been one of Raniere’s right hands for over ten years. In addition to being de facto NXIVM documentarian, he ran the company’s “news integrity” organization The Knife, which was basically NXIVM’s way to rhetorically tear apart media stories that they disagreed with. Very helpful for any cult. But by 2017, not only had his wife Bonnie Piesse already bailed on NXIVM, he’d started to hear rumors about DOS and the sexual abuse Raniere was perpetuating. He officially left NXIVM in May 2017. (There is a lot of discussion on the internet about whether we, as a people, like Mark Vicente. The Vow sure does read as him trying to get out in front of a story and start his apology tour. He was a top recruiter whose income was based on NXIVM, he was right there in the Jness/SOP training abusing those women, and for a while after “leaving” NXIVM he insisted the organization did good things and it was just Raniere that was bad. But this also wasn’t his first cult, so he’s obviously susceptible. Drawing the line between victim and abuser in this sort of situation is a tough one and I abstain from judgment.)

Having Hollywood people in your cult is great when they’re in, famous and happy and good for publicity. But when they’re out, they’re dangerous, because they know how the PR machine works. 

In the wake of Harvey Weinstein’s arrest and with the #MeToo movement picking up steam, Edmonson, Ames, Vicente, and Piesse would team up with actress Catherine Oxenberg, who was distraught about what was happening to her daughter India. After months of working the story, on October 17, 2017 they landed on the front page of the New York Times

~

Up Next: On the Run and On Trial

If you are enjoying this series, please consider “leaving me a tip” by donating to one of the domestic violence organizations listed here or to a similar organization in your area. Thank you.

Disclaimer: Before the remnants of NXIVM sue me, I wish to clarify that the items covered in this post are allegations. I am merely recapping and collating the reporting done over many years by other media sources, including highly credible publications and media organizations that I trust to both fact-check their work and who also ran their articles or documentaries through their legal department. That’s all that is happening here. A simple recap of allegations.

NXIVM Explained, Part 6

Previously: Nine Traitors, One Dalai Lama, and One Captive
Click here to view all posts in this series.

Content Warning: Please ensure you are in a good mental headspace before reading this, regardless of whether you consider yourself to have any specific triggers. Specific topics mentioned in this post include: misogyny, aggressive gendernormativity and heteronormativity (not really sure what to call this, hopefully you get what I mean), disordered eating, sexual abuse, physical harm (branding).

From “Empowering” Women to Branding Them

Dominus Obsequious Sororium. DOS. (pronounced doss

DOS is what you’ve heard about on the news – the secret women-only society run by actress Allison Mack, the “sex slaves,” the branding of Keith Raniere and Mack’s initials on women who were naked and strapped to a table. The phrase has been translated a few different ways, “master over slave” or “master over slave women,” though people who seem to actually know Latin point out that the words are actually misconjugated/misspelled nonsense. Regardless of the name, DOS was the pyramid of women whose primary purpose, unbeknownst to them, was to have sex with Keith Raniere. 

DOS grew out of two other NXIVM organizations. One, Jness, I talked about a few posts ago – the women’s empowerment movement that Raniere had founded. Well, a few years after Jness started the inevitable happened – the boys got jealous. In 2011, a group called Society of Protectors (SOP) was started under the leadership of filmmaker Mark Vicente and actor Anthony “Nippy” Ames (Sarah Edmonson’s husband – they met in NXIVM and eventually moved to Albany to be near the headquarters – I don’t know why he has the nickname Nippy). 

There is some very disturbing footage of Raniere speaking at one of the initial SOP conferences. Basically, his overall thesis is that men have always been subservient and are therefore weaker for it. (I know. Just… come with me on this journey.) All children are inherently subservient to adults, but boys are in the worst possible position. A girl could hit a boy, but if the boy turned around and hit the girl – he’d be in trouble. And then, older, men have to hold the door for women, men are constantly infantilized by women, men are constantly seeking permission to have sex with women. Men just want to fuck, it’s a primal need, but they can’t because women are restricting them from their natural inclinations. This is the worst injustice Keith Raniere can imagine. All men want to do is fuck, fuck, fuck, and it makes them angry that they can’t. It’s a vicious and violent way to look at the world, an “us vs. them” that is focused on male superiority and male sexual desire. 

The biggest injustice women face? They are “overly protected.” 

You’ll note only two genders are mentioned here. There are only two genders to Keith Raniere. There are aggressively only two genders.

Jness and SOP were the testing ground for methods that were later integral to DOS. 

The idea of “penance” was perfected here. Jness member Bonnie Piesse had a dog bed next to the bed she shared with her husband Mark Vicente, and when she believed she had done something that required penance she would sleep there for nights at a time. At no point would she have said the penance was anyone’s idea but her own; at no point did Vicente question it. Penance also became a group activity. If you promised to do something (go for a run in the morning? lose that 5 pounds?) but you did not… everyone in your group had to do penance. So there was an added layer of guilt and pressure to accomplish your goal, because the penalty was that much greater and affected your friends. Making penance a group activity bonded the members of Jness and SOP together even more tightly. 

SOP also implemented something called “readiness drills.” Basically, if the group lead texted “ready?” to his group, everyone had one minute to respond “ready,” or everyone had to do a group penance. I find this all incredibly scary – NXIVM never became violent in a military/Proud Boys way, but SOP had that potential. Raniere and the SOP were basically creating a group of he-men with scary ideas about gender who were very invested in being “manly” and being on call for whatever their leaders needed. They were making an army. NXIVM just fell before it was used. Or maybe Raniere was more interested in sex than in mass violence. 

It was only a matter of time before Jness and SOP combined forces.

People disliked HBO’s The Vow for a variety of reasons, but a primary one is that it tries to take people on the journey of how one might end up in a cult, which made the first few episodes seem kind of rosy – they were aiming for “here’s how we got sucked in” but it could read like “wow wasn’t NXIVM great?” But if you stick with it, the 8th episode is some of the scariest television I have ever seen, showing actual footage of Raniere’s joint Jness/SOP curriculum being implemented. (STARZ’s Seduced has first-hand accounts of some of the worst parts of the curriculum; The Vow has actual footage of some of the more quietly insidious parts. This is an example of how I feel that watching both of the documentaries is the only way to get a full picture.)

This “curriculum” was literally a week of treating women like shit in the guise of teaching them what men suffer through in their sad, tragic lives. Women were assigned numbers and not referred to by name. They were berated for how they dressed, either in the workshop or in general; one woman was called out because the way she dressed indicated that she wanted to be seen as womanly, so men could protect her. Every man was given permission to dock women points for things like “didn’t get out of my way” or “didn’t tell me to stop biting my nails.” Women had to do planks and wall-sits as penance. Women were screamed at. They were told that “crying abuse” was an abuse itself against the people they accused, and the curriculum reiterated the “an abuser doesn’t make you a victim, you choose to be a victim” narrative that Raniere was so fond of. 

It’s horrifying to watch. 

We also see Raniere declare that if someone is worried about being brainwashed, they should not join NXIVM – another twist on his “you choose to be a victim” narrative. Nobody thinks they are a person who can be brainwashed, and nobody will easily admit to being brainwashed – that’s inherently admitting to failure. By calling it out, by making people confront it, Raniere was making all of his manipulations his followers’ fault. 

In a later audio recording, he asks someone if they think they are being brainwashed. Of course the answer is no. Who doesn’t say no to that? When Catherine Oxenberg, trying to save her daughter India, told her that she was brainwashed, of course India answered that she was not. This only drove the wedge more deeply between the two.

So that’s Jness (the women’s empowerment organization) and SOP (the men’s Society of Protectors) and the aggressive gendernormativity and heteronormativity they perpetuated.

Two more things that need to be mentioned before we get to DOS. They both fall into the category of “I know this happened but I’m not sure when,” but definitely before DOS. First, Raniere created an empowerment group called “One Asian,” especially for Asian women. I will let the lawsuit filed on behalf of the victims provide some background (via the Albany Times-Union): 

“‘One Asian’ offered a special curriculum that Raniere tailored to what he characterized as women raised with more ‘masculine values’ than Western women,” the lawsuit said. “According to Raniere, this combination of female genetics and ‘masculine attributes,’ such as discipline and self-denial, made them virtually ‘perfect humans,’ who needed special adjustments to the ESP curriculum to maximize the benefit.”

So that’s One Asian. I’m a little unclear on what happened to it, if it shut down before DOS or was running concurrently.

Raniere also tried to create a sorority-type group for college-aged women called TEN C which, I shit you not, stands for The Emperor has No Clothes, a phrase Raniere used with sexual partners to refer to himself. This group seems to have failed because the local youth had better things to do than listen to Raniere’s bullshit. There is hope for the future. (Tangentially related to TEN C – if you want to go on a wild ride, I recommend sidetracking down this Reddit thread that lays out that time NXIVM/TEN C hosted an a cappella festival, an a cappella message board was dubious about the group, and a list of NXIVM elite including Mark Vicente, Clare Bronfman, Lauren Salzman, and Nicki Clyne came to the message board to defend NXIVM against claims they were a cult.)

So. This is the simmering stew of insanity out of which Raniere and Mack would create DOS. 

There is a lot of information about DOS available. I’m sure there will eventually be more, but currently the primary victim-centric narratives come from Sarah Edmonson, the Vancouver-based actress, and India Oxenberg, daughter of actress Catherine Oxenberg, who is the daughter of Princess Elizabeth of Yugoslavia. (And, like, India is a human in her own right obviously, but that’s how she’s connected to fame and Hollywood). You can find Edmonson’s story in many places, including HBO’s The Vow, the Uncover podcast, and her own book. Both India and Catherine Oxenberg have written books, and the STARZ documentary I keep mentioning, Seduced, centers on India. If you have the interest in learning more, I recommend going straight to the source, with the caveat that Seduced is very raw.

But I’m here to give you the basics. 

DOS was founded around 2015. It was pitched as a secret society for women’s empowerment, a way for women to focus on and improve themselves with the support of other women. Based on the successful MLM nature of NXIVM as a whole, it worked as a pyramid where there were “Masters” who recruited “Slaves” that reported up to them, and who were in turn expected to recruit more “Slaves.” They actually called themselves Masters and Slaves, something that was kind of jokingly explained away as just “the way it was” but like obviously you weren’t really a slave.

In order to join DOS, a woman had to provide collateral – something damaging about herself that could be used against her if she ever left DOS or told its secrets. This collateral went to her Master, and her Grandmaster (ie her Master’s Master), and on up the chain. Women who didn’t think they had anything damaging in their past were encouraged to send naked pictures, or to record videos of themselves saying damaging things – for example claiming their father abused them, even if it wasn’t true. This would never be used, they were promised, it was just a thing. Everyone did it. 

At first, women were told that the initial collateral they had to provide to join DOS was enough, but after a while it turned into monthly collateral. Sarah Edmonson was encouraged to sign over her mortgage. India Oxenberg was required to send pictures of her vagina directly to Raniere. More was always required.

The pitch for DOS was very girl-power centric, very much like “this is something you’re doing to make yourself stronger.” A way they could take control over their lives in a supportive, female-forward environment. Sarah Edmonson would say the group made her feel like a “bad-ass bitch.”

Allison Mack and Lauren Salzman were two of the “top-line” masters – aka they reported directly to Raniere. Slowly, they recruited from within the women of NXIVM. At no point were recruits informed that the top of the pyramid was Keith Raniere.

The DOS pyramid. Screencap from SEDUCED.

Weight loss was usually the initial thing women worked on, because (thank you, Western culture) many women are not happy with the size of their bodies, and it is something easy to quantify. You’re either X pounds, or you’re X-5 pounds. Women went on extreme diets, which involved asking their Master’s permission to eat anything. Whatever they were going to eat, they had to take a picture and send it to their Master with a calorie count and wait for permission to eat it. The number of calories allowed was very, very low; Raniere’s girlfriend Ivy Nevares was allowed 400 calories day. 

Penance was frequently required. Did you eat too many calories today? At 2am, you will wake up and stand naked in your bedroom for 30 minutes, or you will wake up at 5am and take a cold shower. There was always something to do penance for, but the good news is that penance makes you stronger. Penance is something you do for yourself. Penance is you showing yourself how strong you are.

It sounds extreme to those of us on the outside, but I want to reiterate that this was a gradual journey. Have you ever dieted to try to lose weight? Have you ever thought to yourself, “OK, I just ate this office donut, but I’ll have a salad for dinner to make up for it.” Congrats, you’ve just invented penance. You probably won’t be sleeping in a dog bed next week, but if you start with a tiny penance and keep adding them, little by little, trickle by trickle – that normalizes the mindset that leads down this darker road.

Based on the readiness drills used by the SOP, all Slaves had to be prepared at any moment to respond to a text from the Master. Immediately. “Ready?” the Master would text her group of Slaves. “RM” came the response – “Ready Master.” If you took more than 60 seconds to respond, your entire group of slaves was responsible for doing a penance as dictated by your Master. Your sister Slaves were depending on you. 

Slaves had to do literally everything their Master said, and in many cases they couldn’t do anything without asking their Master first. From their weight, to what job they should have, to their relationships. Masters would also frequently assign their Slaves little tasks. Some Masters, like Lauren Salzman, would have their Slaves run errands, literally using them as personal assistants. After a while, most Slaves who were in or visited NXIVM’s Albany headquarters were given a very special task: seducing Keith Raniere. 

I previously talked about how sex was used by Raniere, how he broke down women’s emotional connections and turned the act of sex into a kind of so-called therapy, convincing women that if they had issues with sexual activities the solution was to have sex – with Raniere. By the time women were in DOS, even if they have not yet had sex with Raniere, they were familiar with this thinking, and their Master reiterated it. 

It’s a disgusting task to “assign” at a surface level, but then when you realize that Raniere was at the top of the pyramid, directing the top-line masters about who to send to “seduce” him, it just adds a whole new level of grossness. They weren’t seducing him. They were unknowing actors in his fantasy of being seduced, helping reiterate his narcissistic fantasy that he was an alpha male that women lusted for and chased after. 

And then there was the brand. 

It looks like just some odd lines until you turn your head sideways and see the KR. By some sources, Mack and her wife Nicki Clyne came up with the design and snuck Mack’s initials in, which Raniere later figured out and was pissed about. There’s audio of Raniere and others “realizing” it could be read as initials, and what were they going to do about it? 

And there’s audio of Raniere and Mack talking about how it should be applied. In a recording that would later be used to close the prosecution’s case, Raniere says:

I think the person should ask to be branded. The person who is being branded should be completely nude and sort of held to the table, […] almost like a sacrifice. That’s a feeling of submission, you know? Pain is how we know how much we love. […] They should say “please brand me it would be an honor” or something like that. And they should probably say that before they are held down, so it doesn’t seem like they are being coerced. And also of course videoing it, and videoing it from different angles, gives collateral.

Keith Raniere, transcribed by me from Episode 4 of SEDUCED

Recruits were told there was an initiation ceremony for DOS, and that they’d receive a small brand that represented the four elements. If they were dubious, their Master talked them around. And eventually, many of them made their way to Albany for the ceremony.

A doctor named Danielle Roberts was responsible for the actual branding, using a cauterizing pen. Having never done this before, she practiced on oranges. 

There is nothing so harrowing and visceral as the first-person accounts. I won’t try to recreate them. Essentially: the women were naked, strapped to a massage table, requesting the brand which could take up to 45 minutes for Roberts to burn into their pubic/hip area. There was a group of women in each ceremony, getting branded one at a time over the course of hours, filling the air with the smell of burning flesh. If the women were not taking their turn on the table, they were taking turns recording the branding, creating videos that would eventually make it to Keith Raniere.

As these DOS horrors started to come to light, both the media and the average media consumer tended to respond with disbelief. How could these women have let this happen? How could they agree to do things like this?

To answer that, I would remind you that this was a slippery slope with a very gradual curve. “Let us brand you while you say ‘yes, my master, please brand me, it would be an honor’” was not Day 1. These women were groomed over months and years to be in the right mindset to accept the kind of logic that would make them think branding themselves as part of a Master/Slave organization was the correct next step. It started with Jness, it started with SOP – it started with colored sashes and special handshakes. In many cases these women were starving on their DOS diets. They were broken down. 

But as much as DOS was the culmination of a lifetime of Raniere perfecting his methods of abuse, it also served as his downfall. 

~

Up Next: The Fright Experiments and the Beginning of the End

If you are enjoying this series, please consider “leaving me a tip” by donating to one of the domestic violence organizations listed here or to a similar organization in your area. Thank you.

Disclaimer: Before the remnants of NXIVM sue me, I wish to clarify that the items covered in this post are allegations. I am merely recapping and collating the reporting done over many years by other media sources, including highly credible publications and media organizations that I trust to both fact-check their work and who also ran their articles or documentaries through their legal department. That’s all that is happening here. A simple recap of allegations.

NXIVM Explained, Part 5

Previously: Hollywood Connections and “The First Women’s Movement that was Created by a Man”
Click here to view all posts in this series.

Content Warning: Please ensure you are in a good mental headspace before reading this, regardless of whether you consider yourself to have any specific triggers. Specific topics mentioned in this post include: sexual abuse, kidnapping.

Nine Traitors, One Dalai Lama, and One Captive

As previously mentioned, the problem with trying to turn NXIVM into a coherent narrative is that there is just so much. This blog post is going to be a bit disparate, covering the end of the 00s and a little of the early 10s. Like most things NXIVM, it is going to be 50% bonkers and 50% tragedy.

One item usually treated as a side note that, again, I feel like could be a whole book is the Rainbow Cultural Garden, which was an international chain of childcare institutions founded by NXIVM where children were taught 7 languages at once. (It’s unproven that their methods work.) The Rainbow Cultural Garden was started around the time Keith Raniere’s son with Kristin Keeffe was born, around 2006. It is likely that Camila, the young Mexican woman that Raniere began raping when she was 15 years old, was one of the first nannies/instructors. 

There’s also all the ongoing litigation. Around 2008, Sara and Clare Bronfman pressured the New York State attorney general to investigate NXIVM’s “enemies,” including their father Edgar and U.S. Senator Chuck Schumer. Daniela (Camila’s older sister, also in a sexual relationship with Raneire) helped the Bronfmans install malware on Edgar’s computer, digging for things to use against him. There were also some real estate shenanigans occurring in California.

As part of these California shenanigans, the Bronfmans hired a man named Frank Parlato to do some PR work. Frank Parlato was not treated particularly well by NXIVM (also maybe wasn’t paid properly) and eventually would start a blog called The Frank Report, which is an internet hotspot for anti-NXIVM activity. He is also the primary voice claiming that Raniere was responsible for the slow murder of Pam Cafritz. I’ll go into this in the final post of the series, but in general The Frank Report is not the type of resource I look to for objective facts. In general, if the only place I can source something is The Frank Report, I use caution. But he was among the first, loudest voices on the topic of NXIVM’s crap, and I would be remiss to not mention him. 

But what was Keith Raniere himself up to in the late 00s?

Well, he had good days and bad days. 

In 2009, nine women in leadership positions within NXIVM called a meeting with Raniere. They had many concerns across many topics, including NXIVM’s financial chicanery (generally, their preference to not pay taxes or people) and Raniere’s ideas about gender and sexuality. Raniere listened, but shrugged. He admitted to no wrongdoing and proposed no changes to how NXIVM was doing things. 

All nine women left NXIVM. This group included Barbara Bouchey, financial planner and former girlfriend of Keith Raniere, and Susan Dones, an early NXIVM adopter who managed the Seattle chapter. NXIVM would quickly sue these nine women, kicking off another round of aggressive litigation against defectors. Barbara Bouchey is the most public name of these women, I think because she was also a girlfriend and had, prior to Raniere, been worth millions in her own right, and also managed the Bronfman fortune. But all nine of them were ruined, in their own way. One of the moments I found saddest from any of the documentaries was from Susan Dones; dealing with NXIVM lawsuits became her full-time job, and the only employment she could find that gave her the time to deal with the lawsuits was as a weekend DJ.

The departure of the “NXIVM Nine” sent shock waves through the organization, but Raniere quickly gathered the flock around him, holding group therapy sessions to reassure everyone that things were fine and that the Nine were the enemy. (An example of the classic cult technique of creating “enemies” out of defectors. NXIVM called these people Suppressives. If this sounds familiar, it’s because “no-original-ideas” Raniere stole this one from Scientology.)

With the NXIVM followers reassured, Raniere could look to one bright spot in 2009 – the Dalai Lama visited Albany, NY. The Dalai Lama visited him.

(I honestly don’t know if the defection happened before or after the Dalai Lama’s visit in May 2009, but for the purposes of narrative flow it’s going after, thank you for your understanding.)

The Dalai Lama’s visit to Albany and NXIVM was arranged by the Bronfman sisters as part of his U.S. tour. At one point, the Dalai Lama pulled out of the appearance, having gotten wind of some of the weird stories circulating around NXIVM. Sara Bronfman flew to Tibet personally to convince him; he changed his mind and reinstated the stop on his tour. That gin money, man.

(One of the Dalai Lama’s associates, Lama Tenzin, was later suspended from his role over allegations of corruption and abuse of his role. Allegedly he and Sara Bronfman were lovers for a brief period. As mentioned above, I am dubious of any news story that only references the Frank Report, but if you’re here for the bonkers headline-grabbing shit, I don’t want to deprive you.)

Raniere and NXIVM were obviously ecstatic; the Dalai Lama’s presence was a validation that they were a legitimate organization doing good in the world, just as they’d always claimed. The footage NXIVM gathered of Raniere meeting with the Dalai Lama, being embraced by the Dalai Lama – pure gold, in terms of marketing. 

So that took away some of the sting of the NXIVM Nine. 

He also still had his stable of sexual partners, of course. And that brings us to 2010 and the terrible culmination of Daniela’s story. 

Because Daniela was a major witness during Raniere’s trial, it’s pretty easy to find a recap of her testimony. As mentioned previously, her entire family was involved with NXIVM; her parents were long-term NXIVM members, her older sister Mariana would bear Raniere a child, and Raniere had started raping her younger sister Camila when she was 15. Daniela had started a sexual relationship with Raniere in the early/mid 2000s, when she was 18. 

In 2010, Daniela developed a crush on another man in NXIVM, Lauren Salzman’s boyfriend Ben Myers. (Unsure what the status of Lauren and Raniere was at this point.) This obviously pissed Raniere off, but he framed it as an “ethical breach” on Daniela’s part, for which she needed to do penance. Media shorthand has said he “locked her in” her bedroom; this is not technically true, which NXIVM members would later use as a defense – The door wasn’t locked! She could leave any time she wanted! But Daniela, after many years of indoctrination, was convinced that she needed to stay in the room as penance for her breach. And where did she have to go? 

Daniela would be in that bedroom for two years.

In the first post of this series, I referenced the Times-Union’s reporting on the teenage girls Keith Raniere had been raping in the 90s and early 00s. The article in question was published in 2012. Shortly after its publication, Daniela was removed from her bedroom in Clifton Park and taken to the U.S.-Mexico border. Some theorize that Daniela’s imprisonment came to an end because NXIVM was spooked by the Times-Union reporting. If they hadn’t been scared by the article, who knows how long Daniela would have stayed in her bedroom, or how her NXIVM experience would have ended.

Lauren Salzman, during her testimony almost a decade later, would say that her involvement in Daniela’s treatment was the worst thing she did during her time in NXIVM.

So that is a collection of anecdotes from late-00s/early-10s NXIVM, yet another example of all the random shit that was happening that didn’t necessarily make the mainstream news and didn’t really fit anywhere else in this narrative. Next time, we’ll dive headlong into the misogynistic organizations that would lead to all the “sex cult” headlines.

~

Up Next: From “Empowering” Women to Branding Them

If you are enjoying this series, please consider “leaving me a tip” by donating to one of the domestic violence organizations listed here or to a similar organization in your area. Thank you.

Disclaimer: Before the remnants of NXIVM sue me, I wish to clarify that the items covered in this post are allegations. I am merely recapping and collating the reporting done over many years by other media sources, including highly credible publications and media organizations that I trust to both fact-check their work and who also ran their articles or documentaries through their legal department. That’s all that is happening here. A simple recap of allegations.

NXIVM Explained, Part 4

Previously: Getting the Band Together, NXIVM Edition
Click here to view all posts in this series.

Content Warning: Please ensure you are in a good mental headspace before reading this, regardless of whether you consider yourself to have any specific triggers. Specific topics mentioned in this post include: disordered eating, sexual abuse and assault, sex with minors, and rampant misogyny.

Hollywood Connections and “The First Women’s Movement that was Created by a Man”

The year is 2006. NXIVM, with its flagship Executive Success Program (ESP) self-help courses, is turning into a very lucrative multi-level marketing company (MLM) under Keith “Vanguard” Raniere and Nancy “Prefect” Salzman. All of Raniere’s current girlfriends seem to be under control at the moment, and he has an ongoing sexual relationship with now 16-year-old Camila. (ie, he is raping her with the knowledge and permission of her parents.) The Bronfman sisters Clare and Sara are continuing to finance… well, anything that needs financing, mostly aggressive litigation. 

Things are good for Keith Raniere. They’re about to get better.

In 2006, two popular TV shows were being filmed in Vancouver, British Columbia: Battlestar Galactica and Smallville. (If you ever watched Smallville and marveled at the mountain ranges of Kansas, a state not known for its mountainous topography, this is why.) 

Actress Kristin Kreuk (Battlestar Galactica) is the first big name to take ESP courses. She would leave pretty quickly (within a few years, I think), but first – she brought in her friend Allison Mack (Smallville)

Keith Raniere may not be, as advertised, the smartest man in the world, but he and Nancy Salzman aren’t stupid. Allison Mack was a pretty big deal, the biggest “name” they’d had a chance to hook. (Sorry Mark Vicente.) They flew superstar instructors Nancy and Lauren Salzman out to Vancouver on the private Bronfman-purchased jet to personally run the courses that Allison would be attending. 

By the end of week one, Allison was flying back to Clifton Park, NY to meet Raniere. 

Clifton Park is outside of Albany, NY, a generic American suburb with cookie-cutter housing developments and long, meandering, tree-lined roads. NXIVM owned many of the units throughout Clifton Park, and Raniere lived in one with his various girlfriends. The inner circle of NXIVM were scattered throughout the rest. They weren’t flashy; they had nice but not ostentatious cars and that private Bronfman jet, but Raniere wore sweatpants and t-shirts and was generally regarded as pretty frugal/austere. (This would often be used by the faithful as a defense – look at how monklike Raniere is! He doesn’t care for material things!) The neighbors all kind of knew the NXIVM people were there and a bit odd, but nobody really knew the details and didn’t have many run-ins with them aside from complaining when their visitors took up too many parking places. 

Raniere, who does not drive because “his intellectual energy sets off radar detectors” (yup) instead preferred to take long walks through Clifton Park, often at night, usually accompanied by someone who could listen in rapture to his great thoughts. There are a lot of recordings of these chats, many of which would come back to bite him in the ass come trial time. Apparently Raniere needed very little sleep, so he was ready for a walk anytime day or night, and NXIVM members were expected to jump out of bed whenever Raniere was available to talk. 

Raniere was also obsessed with volleyball. There was a volleyball match at least one night a week (some sources make it sound daily, which seems unlikely). And when I say night, I mean like midnight to whenever Raniere was done, which could be 7am. For a lot of people, these volleyball matches were their one chance to get a word in with the guru. It is unknown to me whether Raniere is actually any good at volleyball.

There’s footage in HBO’s The Vow from the literal first night Allison Mack met Keith Raniere, at one of these nighttime volleyball matches. She lays her soul bare, about how art is important to her because it makes her happy, blissful. Keith tells her she can practice having that feeling of joy, she can separate the joy from the art and be able to create it herself, independent of art. Mack is overwhelmed by the promise of this idea, and at the end of the conversation she is in tears, practically begging for more. 

One thing I noticed as a refrain throughout various interviews and documentaries is that many people who later became True, Hardcore Believers had an initial reaction to Keith Raniere The Person that I can only describe as “meh.” He’s shorter than they expect, unassuming, unimpressive. From Mark Vicente to Lauren Salzman to India Oxenberg, they just aren’t wowed by him at first. 

Allison Mack is one of the few exceptions to this. She is in immediately.

The third Vancouver-based actress NXIVM recruited in 2006 was Nicki Clyne (Battlestar Galactica). Clyne eventually quit Battlestar Galactica to focus more of her time on NXIVM, and she eventually married Allison Mack (allegedly so that Clyne, a Canadian, could remain in the U.S.). She is still deep in NXIVM, one of the women currently running the DOSsier Project, a pro-Raniere group that we’ll get to after the trial. 

So now that all of these semi-famous actresses are on board, someone has the idea to start a women’s group within NXIVM. (Whether Raniere came up with this on his own, or whether some women asked for it is unclear; sources vary.) With the exception of Mark Vicente and later Anthony Ames, all of the leadership of NXIVM seems to have been female – with the Bronfmans on the Board, Raniere’s girlfriends in positions of power, Nancy and Lauren Salzman as the ESP stars, and many other women celebrated as NXIVM’s top recruiters and chapter heads. Many followers would point to the number of women in leadership roles as a positive aspect of NXIVM, something that drew them in and that they were excited about. Fair. Women continue to be underrepresented in leadership roles. 

But the way Raniere treated and manipulated the women near to him was appalling. One could tell when a woman got into the “inner circle” because she started losing weight; Ivy Nevares reports needing to get down to Raniere’s “ideal” weight of 95 lbs. In hindsight, the underlying cause was that Raniere liked a) small women and b) to control women. But why would the women agree to so aggressively lose weight? As described in The Vow, one victim articulated the reasoning as, “losing weight is the most tangible way to see your limitations.” (This was regarding DOS, the secret society that would be formed a few years later, but the general thought process was being encouraged earlier.) If you were coming to NXIVM, ESP, and Raniere looking to improve yourself, an easy-to-understand and tangible thing you could take control over was your weight. He also broke down women’s understanding of and relationship to sex, claiming that sex was just a mindless, unemotional activity similar to playing tennis and that if you were uncomfortable with sex or your relationship to sex, it was because you were letting sex control you. The way to solve this problem of yours, to take back control, was – wait for it – to have sex with Raniere.

Two other big ideas that Raniere was using in his personal life and as the backbone of many of his courses were the ideas of “penance” and “collateral.” Like most of his teachings, Raniere did not come up with penance himself – as an extreme example, think of how self-flagellation is used as penance for sins in some religions. Raniere really did perfect it as a method of control, though. If you messed something up, you had to do penance. Maybe you slept on the floor that night, or fasted for a day. And collateral was something he’d been working on since he was a kid, you may recall. Collateral is basically blackmail, except that Raniere convinced people to provide their own blackmail material. People care more deeply about something, Raniere said, when they have a stake in it – so people would turn over information, money, deeds to their houses as their stake, and Raniere and NXIVM could hold these things over your head as a threat if you didn’t do what you said you would. These ideas of penance and collateral were incorporated, in small ways, in many of the NXIVM curricula, wrapped up in the idea that you were choosing to be there participating.

NXIVM rhetoric was very, very enthusiastic about the idea that you choose whether or not to be a victim. On the one hand, this can sound good, an empowering “I choose not to be a victim” mindset that could be helpful in recovery from a trauma. On the other hand, if you flip it around, you are only a victim if you choose to be. Therefore, if someone does something to you, for example rapes you – it is not their fault. If you choose to let that act victimize you, you are choosing to be that victim. It’s on you, not them. This leads to some very… concerning… theories about consent. 

Finally, though it’s not directly related to his manipulation of grown women, I would be remiss if I didn’t at some point mention Raniere’s views on sex with children. I mean… I’ve shown his history of raping teenage girls, so I think his views are clear, but it’s different to hear him personally talk about it. Let’s just go to the source:

In many civilizations, Rome, Greece, whatever, it was often where they had older adults with children, six years old, seven years old, eight years old, having a type of sexual apprenticeship. This was common. Often you’ll have a person who was, we’ll call it “abused” by a father, there is one instance I know in particular, and the girl really loved it. Enjoyed it. There wasn’t a single part of it that she didn’t like until she recognized by society that it was abuse. So who abused who?

Keith Raniere

I watched this clip five times to get the quote transcribed correctly, and then I had to go for a walk. In addition to just being… horrifying… this little lecture is disturbing for the very reasoned and calm way Raniere lays out this unreasonable and appalling message. The most terrifying thing about all the clips of Raniere, honestly, is the steady-eyed calm with which all of his worst ideas are presented. He just sits there, talking like your favorite Philosophy 101 professor, nodding along to his own words as he takes you on this journey. Watching the clips, you can imagine a hundred similar lectures, on a hundred despicable topics, and his followers nodding along. 

There are many other questionable ideas that Keith Raniere and Nancy Salzman utilized throughout their trainings; I’m hoping that by calling out these few you can start to see the small, insidious ways that the organization started to control people and make the irrational seem rational.

The brandings we’ve all heard about were not the beginning. Collateral and self-directed penance came first. Controlling people’s weight came first.

Jness came first. 

Jness (pronounced j’ness) is a nonsense word, though it is similar in pronunciation to the French word jeunesse (the female version of “youth”). Some say Pam Cafritz officially started it; at the very least she was one of the initial leaders. There’s footage of a group of women sitting adoringly around Raniere while they all kind of group-think their way to the idea of Jness. Regardless of how it started, Raniere would be named as founder, leading to a disturbing promotional video where Nancy Salzman looks earnestly into the camera and says that what makes Jness special is that it is “the first women’s movement created by a man.” 

I am not, personally, as a woman, sure why that is a positive thing, but there you go. 

“A very unique man, a very amazing man, a man who has thought very deeply about what it would take to change the world,” Nancy Salzman says. 

OK.

Jness was embraced by the NXIVM community. It was a public course, anyone could take it, and many did. From what I’ve seen of it, it’s a very stereotypical, heteronormative, male-centric kind of course – how are women different than men? How can understanding the differences help them be better wives and girlfriends? Sarah Edmonson appears in a promotional video with her husband Anthony Ames; Mark Vicente appears in another video with his wife Bonnie “Aunt Beru” Piesse. Both couples talk about how Jness made them a stronger couple.

Raniere also preached his belief that women should be monogamous but men are naturally polygamous. 

Female empowerment centered around men. As you do.

Jness was not where the now-famous branding and Master/Slave relationships happened, but Jness is where the groundwork was laid.

~

Up Next: Nine Traitors, One Dalai Lama, and One Captive

If you are enjoying this series, please consider “leaving me a tip” by donating to one of the domestic violence organizations listed here or to a similar organization in your area. Thank you.

Disclaimer: Before the remnants of NXIVM sue me, I wish to clarify that the items covered in this post are allegations. I am merely recapping and collating the reporting done over many years by other media sources, including highly credible publications and media organizations that I trust to both fact-check their work and who also ran their articles or documentaries through their legal department. That’s all that is happening here. A simple recap of allegations.

NXIVM Explained, Part 3

Previously: The Beginnings of NXIVM: Nancy Salzman and the Executive Success Program
Click here to view all posts in this series.

Content Warning: Please ensure you are in a good mental headspace before reading this, regardless of whether you consider yourself to have any specific triggers. Specific topics mentioned in this post include: sexual abuse and sex with a minor, and disordered eating.

Getting the Band Together, NXIVM Edition

The early 2000s is where things start taking off and all the NXIVM people you’ve heard about on the news start joining the team. This post is going to be mostly introducing these key players. Encyclopedia NXIVMica. 

To recap: in the early 2000s we have Keith Raniere and Nancy Salzman, “Vanguard” and “Prefect,” leading the Executive Success Program (ESP) courses. Raniere has several girlfriends, some of whom had been with him for almost ten years, and he is probably still having sex with underage girls. (I don’t know any specific named victims from this time period, but I can’t imagine he just took a break.) There’s a bunch of weird culty stuff happening as window-dressing for the ESP courses, and while many people love the courses, a few people have been mentally damaged or even died.

So now let’s introduce two players who appeared on the scene in 2000. Two women who started taking ESP classes, just normal, uneventful new students, a minor blip that nobody would have noticed as special.

The first is a woman named Barbara Bouchey, who ran her own financial services company. A friend of hers had just committed suicide and she was going through a divorce; it was a bad part of her life and she was looking for help. She found ESP and Keith Raniere. About six months after her first course, they started dating. At first she thought she was the only girlfriend; she would later say she was one of 12 during their 9 years together. After being a loyal NXIVM member for years, during which she helped control millions of dollars in assets, Bouchey would eventually dramatically break from Raniere and NXIVM. This led to years of lawsuits and harassment.

The other person who took her first ESP class in 2000 was a teenage Mexican girl who has been identified only by her first name, Daniela. Daniela ended up being one of the prosecution’s star witnesses in Raniere’s trial. In 2000, her parents were taking ESP classes and gifted a course to Daniela as a high school graduation present. A few years later, she would “start a relationship” with Raniere (he was 40 and she was 18 and I don’t consider 40-year-old men having sex with teenagers that they are manipulating to be a proper relationship, and I don’t want to hear about it if you disagree with me). 

Daniela’s testimony is sobering and goes into detail about how Raniere was treating her and both of her sisters, but it also surfaces one of the many “what the fuck” beliefs spouted by Raniere. Taken here from a recap of her testimony

The first time Daniela swallowed Keith’s semen, he asked her if she saw a blue light. He said some women saw a blue light when they swallowed his semen. Daniela didn’t see the blue light, and Keith told her it was because she wasn’t very sensitive.

This is a prime example of how disjointed it can be to learn about and process NXIVM. On the one hand, you just want to point and laugh at the absurdity of this man literally stating that swallowing his semen causes women to see a blue light. On the other hand, it’s part of how he victimized women, including this teenage girl.

His abuse of Daniela would continue for years, and in 2010, when he got pissed off at her for a “transgression,” he would keep her trapped in her bedroom for 2 years. 

So that’s Barbara Bouchey and Daniela, two women who were just starting out with NXIVM in 2000 and would later be faces of his abuse. Now let’s move on to two women who also joined the team in the early 2000s but ended up as loyal abusers. Let’s meet sisters Sara and Clare Bronfman. 

The Bronfman family is the Seagram’s gin money you may have heard about. The family has a mind-boggling amount of money. In 2010, the number circulating for “amount of money Sara and Clare have given to NXIVM/Raniere” was $150 million. And that was 10 years ago, before Raniere needed expensive criminal defense lawyers, and there are many other Bronfmans who presumably inherited a similar amount of money.

I highly recommend this 2010 Vanity Fair article about the Bronfman sisters, but to recap some of their background: their father, Edgar Bronfman, Sr, had 5 children with his first wife, divorced his second wife because she refused to sleep with him, married a third wife, had the two girls, divorced their mother, and then remarried their mother to keep the girls close to him, which ended in a second separation. Because they were so much younger than their 5 older siblings, they felt very distant from the family unit, two young girls being shuffled between parents and continents, not growing up in the “normal” rich New York socialite lifestyle the rest of the Bronfman siblings had enjoyed.

I’m fascinated by the psychology of the Bronfman sisters, and I hope someone writes a book about them eventually. Sara was looking for a purpose. She’d flitted from thing to thing her entire life, and in 2002 her 4-month-old marriage was already on the rocks. Clare, her younger sister, liked horses more than people and just wanted to be left alone. Sara was the blonde bubbly outgoing one that everyone loved; Clare was the dark scowling one with a chip on her shoulder, by some accounts jealous of how beloved her older sister was, how easy it was for her to be popular. Clare was more dubious about NXIVM at first, but Raniere made her feel important and loved for possibly the first time in her life; she eventually ended up being one of Raniere’s sexual partners and one of NXIVM’s biggest proponents and definitely its biggest financial backer. 

Sara took her first ESP course in 2002, age 25, and she soon brought in Clare. They convinced their father Edgar Sr to take courses. At first he was very into it, going so far as to fly Nancy Salzman to NYC for private sessions. He also provided NXIVM and Raniere a connection to a lot of his high-value Mexican contacts, effectively planting the deep roots NXIVM would eventually have in Mexico. 

Raniere and Salzman must have been stoked – they were in the big leagues now. But the Bronfmans also ended up being the cause of one of Raniere and NXIVM’s first public black eyes. Clare got annoyed about something (allegedly being ignored in an ESP class) and retaliated by telling her father that she’d loaned NXIVM $2 million, something sure to infuriate him. Edgar Bronfman was interested in money more than he was in self-improvement and was indeed furious – both at his daughter and at NXIVM. He stopped taking courses, and he gave an interview to Forbes about the organization. (Depending on who you ask, he advocated for the article as a fuck-you to the organization he now hated.) At first Raniere and NXIVM – unaware of Edgar’s connection – were excited to be featured in Forbes, and Raniere himself was interviewed. But then this happened:

Some people see a darker and more manipulative side to Keith Raniere. Detractors say he runs a cult-like program aimed at breaking down his subjects psychologically, separating them from their families and inducting them into a bizarre world of messianic pretensions, idiosyncratic language and ritualistic practices. “I think it’s a cult,” says [Edgar] Bronfman.

Raniere was furious. I believe it’s the last time he spoke to the press, and this article effectively finalized the split between Sara and Clare and their father. Barbara Bouchey became their financial planner, and the sisters started giving legit gobs of money to NXIVM and a NXIVM-run foundation. They bought NXIVM a jet. Raniere started losing lots of money in the commodities market (I don’t really understand what this is, don’t explain it to me, but somehow you can lose tens of millions there) and the Bronfmans covered all the losses. A company in Nancy Salzman’s name would crash and burn to the tune of $65 million – all covered by the Bronfmans.

We should all have such friends.

But really the main thing the Bronfmans were funding was litigation. In the early 2000s, NXIVM began suing renowned cult expert and anti-programmer Rick Ross and his Cult Education Institute, kicking off legal entanglements that would go on for years. (Ross had started referring to NXIVM as a cult and helping people “escape” it, which NXIVM didn’t love.) Raniere was also on his litigious rampage against ex-girlfriend Toni Natalie. One of the many reasons people were afraid to leave NXIVM was because of what Raniere did to Natalie and other former NXIVM members, making their lives  miserable for years, outspending them at every legal turn, all funded with Bronfman money. Everyone knew it could happen to them, too. 

We’ll end this round of introductions in Vancouver. In 2005, a man named Mark Vicente joined NXIVM. Vicente is a filmmaker from South Africa. Another fascinating character, really. His biggest claim to fame (before becoming known as “the guy who left NXIVM and starred in a documentary about it”) was that he directed a 2004 documentary-ish film called What the Bleep do we Know?, which is also known as What tнē #$*! D̄ө ωΣ (k)πow!? because of course it is. This film focused on the scientific teachings of Ramtha’s School of Enlightenment. To quote our friends at Wikipedia, emphasis mine: “Ramtha’s School of Enlightenment is an American New Age spiritual sect […]. The school was established in 1988 by J. Z. Knight, who claims to channel a 35,000-year-old being called Ramtha the Enlightened One.”

Yup! Cults within cults, guys. And if you have some time on your hands and want your jaw to drop, look up some videos of Knight while she is “channeling” the ancient warrior/teacher Ramtha. The accent “Ramtha” uses is quite… something. 

Anyway. So Mark Vicente has a history of, uh… looking for enlightenment and not finding it in traditional places, let’s say. I also think it’s interesting that the two cults Vicente gravitated to were “sciencey” ones – he is a man who definitely would think he was too smart to fall for religious nonsense. And he truly believed Raniere was the smartest man in the world. 

Raniere, like many narcissistic cult leaders before him (again, see Father Yod) liked the idea of having his greatness documented, and now he had a documentarian. Sweet. Vicente would spend over a decade shooting footage of Raniere for multiple documentary projects and, perhaps more importantly, recording conversations per Raniere’s request, and recording his own NXIVM-related phone calls. This media makes up the backbone of HBO’s NXIVM documentary The Vow, and also provided the prosecution with some key evidence in Raniere’s trial.

In 2005, shortly after he joined NXIVM, Vicente met a Vancouver-based actress named Sarah Edmonson on a cruise. He supposedly used traditional ESP/EM techniques to cure her of a cough, and she was hooked. Edmonson would become one of NXIVM’s top recruiters and instructors; eventually she’d retire from acting and her entire income would be NXIVM-based. Together, Edmonson and Vicente would push for and eventually open the Vancouver chapter of NXIVM. 

Vancouver was a good place for NXIVM to be. Vancouver, a hop, skip, and jump over the Canadian border, is the cheaper alternative to Hollywood – a lot of TV productions are based in Vancouver. Until Edmonson and Vicente opened there, NXIVM faithful had to go to Seattle to take courses. Now they had their own home in discount Hollywood, with successful actors rotating through the city to film shows like, for example, Battlestar Galactica and Smallville. A whole new crop of semi-rich-and-famous people to reel in.

Vicente and Edmonson are both very important to any NXIVM narrative due to their place in creating and shaping that narrative. The reason there is so much quality footage of NXIVM’s activities is because of Vicente, who spent over a decade filming NXIVM and training other NXIVM members as filmmakers. And Sarah Edmonson was the main face of the 2017 NY Times exposé that put NXIVM’s branding and manipulation tactics on blast. They are also two of the primary subjects in HBO’s The Vow, so we know a lot about them compared to some of the other victims. (More on the documentary later; it’s divisive.) Suffice to say, the general public’s understanding of NXIVM would be very different without these two. 

OK, we’re almost done here. You’ll notice that most of this blog post has not been directly about Keith Raniere or Nancy Salzman. They were there, quietly running NXIVM, the hub of all of these people, the top of the MLM pyramid. But the early 2000s were really about them turning ESP and NXIVM into a self-sustaining machine, gathering some key players around them, and setting the stage for what was to come.

Let’s finish with a quick recap of who Keith Raniere was dating in the mid-00s. Remember that these are all simultaneous girlfriends. This is not, I am sure, a comprehensive list.

  • Pam Cafritz is of course still around, planning other womens’ abortions. Raniere had her on a strict diet, and there are images of her diary where she was tracking every item she ate in a day, which was not much. Her entire life was spent caring for Raniere, feeding him and telling him he was perfect and wise, and cleaning up his messes (both physical and interpersonal).
  • Kristen Keeffe is another fascinating character. For many years she was the NXIVM “legal liaison,” which is a fancy word for Fixer. She was the bulldog that got set on people like Toni Natalie. In 2007 she gave birth to Raniere’s son Gaelyn. She would eventually (2014) leave NXIVM with her son, claiming that Raniere was conducting experiments on the child.
  • Karen Unterreiner. This is one woman who remains something of a mystery to me. Her name always appears with Pam Cafritz and Kristin Keeffe as one of the “original three” girlfriends, the three who started dating him in the 90s, but I honestly have no clue what she was about aside from seeing her photo in a few documentaries and having the sense that she was omnipresent. 
  • Barbara Bouchey, the financial planner. In addition to managing the Bronfman fortune, Bouchey founded Vanguard week (“by 2006” is the closest I can get to an actual date here). Every year in late August (falling over Raniere’s birthday), NXIVM members would gather at a YMCA facility in upstate New York for what was basically an adult summer camp. They’d do classes, they’d put on plays, there would be celebrations as people earned new sashes, and the whole week would culminate in a birthday celebration for Raniere. Each of the local NXIVM chapters would prepare a performance of some sort to honor him, generally singing to him about how great he was. Thanks to Vicente there is copious footage of these, which is all very strange.
  • Ivy Nevares, a writer with whom Raniere co-authored at least one book. They were together for 17 years; he lived with her for a few of those years even though he was in relationships with others. Nevares eventually broke ties with him and provided a victim’s statement at his sentencing. Her first-hand accounts are eloquent and chilling.
  • Lauren Salzman, Nancy Salzman’s daughter who desperately wanted a baby with Raniere, which he kept promising but never followed through on. At some point, during a volleyball game, Lauren kind of playfully straddled another man, which Raniere disliked immensely. As punishment, she was informed that he would never give her a child. (Oh my God I haven’t even talked about the volleyball yet. There’s just so much.)
  • I listened to a podcast that claims Nancy Salzman was also in a sexual relationship with Raniere during the early 00s but I’m not sure where they got that from, and it seems to be generally up for debate.
  • Clare Bronfman, who already got a lot of airtime in this post. I think Raniere and Sara Bronfman were never sexually involved, but honestly who can keep track.

A common refrain among former girlfriends is that if you pissed Raniere off, it wasn’t just Raniere that you had to deal with – it was all the other women. Some would say that if they got off a tense phone call with Raniere, it was only a matter of minutes before Pam Cafritz or Karen Unterreiner would call, like clockwork. Raniere would make everyone’s lives miserable until the one girlfriend who was upset was brought, repentant, back into the flock.

Finally, one person I did not put on the list of girlfriends but with whom Raniere was still having sex was Daniela, the Mexican teenager. Her entire family was still heavily involved in NXIVM; her parents were fervent believers, and her older sister would eventually bear one of Raniere’s children. And in 2005, Raniere started raping Daniela’s 15-year-old sister, Camila.

So even though he’s been kind of behind the scenes, let’s not lose sight of our main thesis, namely, that Keith Raniere is a predatory, manipulative fuckface who gathered people around him who could stroke his ego and satiate his needs for sex and power.

~

Up Next: Hollywood Connections and “The First Women’s Movement that was Created by a Man”

If you are enjoying this series, please consider “leaving me a tip” by donating to one of the domestic violence organizations listed here or to a similar organization in your area. Thank you.

Disclaimer: Before the remnants of NXIVM sue me, I wish to clarify that the items covered in this post are allegations. I am merely recapping and collating the reporting done over many years by other media sources, including highly credible publications and media organizations that I trust to both fact-check their work and who also ran their articles or documentaries through their legal department. That’s all that is happening here. A simple recap of allegations.

NXIVM Explained, Part 2

Previously: Introduction and Keith Raniere Before NXIVM
Click here to view all posts in this series.

Content Warning: Please ensure you are in a good mental headspace before reading this, regardless of whether you consider yourself to have any specific triggers. Specific topics mentioned in this post include: suicide and mental manipulation leading to a psychotic break (these occur at the end of the post; it should be clear where the transition is happening if you want to read the beginning), and stalking/harassment.

The Beginnings of NXIVM: Nancy Salzman and the Executive Success Program

So here we are, 1997, 1998. Keith Raniere has been raping teenage girls for years, Raniere has had a multitude of enabling girlfriends around him for years, Raniere has started multiple companies and had one closed for fraud.

Enter Nancy Salzman. I’ll have to use her full name because her daughter is also involved. Nancy Salzman was, I think, a trained nurse, though maybe didn’t actually have a degree. She did have a deep interest in hypnosis and something called neuro-linguistic programming (NLP). As far as I can wrap my head around it, NLP is a pseudoscientific method of therapy (?) that uses specific words and linguistic cadences to create specific neural reactions. It honestly sounds like the sciencey version of hypnosis. Nancy Salzman was really into it and, apparently, really good at it.

Nancy Salzman’s husband was in the process of leaving her for another woman and she was hurting and vulnerable – Keith Raniere’s favorite kind of woman.

As payment/thank you for the constipation pills they gave her (??), Nancy Salzman offered to do a therapy session each for Toni Natalie and Keith Raniere. In Natalie’s session, they talked about how difficult Raniere was being in their relationship and Nancy Salzman was very thoughtful and helpful about how Natalie could address these problems with Raniere. 

By the next time Natalie talked to Salzman, Salzman was helping her to understand how all the problems were her, Natalie’s, fault. 

If it weren’t obvious, Nancy Salzman and Raniere had hit it off immediately. 

Toni Natalie would leave Keith Raniere in 1999. He made her life miserable for years afterwards, hiring people to stalk her as well as sending her a helpful hand-drawn chart that showed when she would die. (“I’ll see you dead or in jail,” he told her. She made sure to show up for his sentencing hearing 20 years later.) NXIVM also kept her tied up in litigation for years, making leaving Raniere a full-time job. Among other things, they went after her for charges related to her bankruptcy, computer trespassing for allegedly accessing a NXIVM computer after leaving the company, and to dispute ownership of some patents that Raniere claimed belonged to him. Raniere would also, according to Natalie, literally have people break into her home and move her shit around as a form of gaslighting. A judge finally ruled in 2009 in favor of Natalie (re: at least the bankruptcy charges) with the bitch-slapping statement, “This matter smacks of a jilted fellow’s attempt at revenge or retaliation against his former girlfriend.” NXIVM continued to sue her throughout the 2000s. Here are a few articles about Natalie but again, she wrote a whole book if you want more about her experience or a first-hand account of early NXIVM. 

With Natalie on her way out, in 1998 Raniere and Nancy Salzman would create something called the Executive Success Program (ESP), which was the first step towards the NXIVM we know. (Fun fact: When they started pitching ESP, nobody wanted anything to do with it because Raniere was involved and he still stank of the Consumers’ Buyline disaster. So it was all under Nancy’s name.) ESP was just what the name sounds like, your basic self-help program for executives who want to become their best selves. 

Except it was also a multilevel marketing company, or an MLM. MLMs are common and legal – think Avon, think Amway and Herbalife, think all your friends on Instagram who want you to buy some leggings and then want you to join as a seller of leggings, and then they get a part of your profits as the person who “found” you. In general, MLMs make money for the boss, and for the first few rows of people who are recruited, and not much for the people down the line. The main difference between an MLM (legal) and a pyramid scheme (illegal, see previous about Consumers’ Buyline, Inc.) is that MLMs actually have a product. Pyramid schemes are just about recruitment. Raniere may or may not have been the smartest man in the world, as advertised, but he was learning. For ESP, the product was these self-help seminars.

There’s a scene in the HBO documentary The Vow where former NXIVM member Mark Vicente says, “We didn’t join a cult. Nobody joins a cult! Nobody. They join a good thing. And then they realize they were fucked.”

People were not joining a cult. They were taking classes with a desire for self-improvement, something thousands of people do every day. That’s where it started.

What ESP opened up to Raniere was an entire world of people who were looking for something. People who didn’t feel whole. People who were willing pay lots of money and try anything in order to find what was missing in their lives. People who would make excellent victims.

I look forward to the eventual dissection of the mental manipulation perpetrated by NXIVM and the ESP courses. It’s crazy, fascinating shit. Everyone talks about the branding, but that was still many years away. From Day 1 ESP was pushing people, testing them. Will they do this tiny absurd thing? Cool, let’s have them do it until it becomes normalized. What about this other tiny absurd thing? Great. Now how about this absurd thing that is slightly damaging to their psyche? Ah, they’ll do that too. Let’s have them do that over and over and pay for the privilege. 

They started small: sashes, bowing, and handshakes.

Everyone wore a color-coded scarf/sash thing, conceptually similar to Raniere’s beloved Judo. (White was both entry-level and what leader Raniere wore because he is an “eternal student” or some shit.) Each level also had multiple stripes on it to signify levels within levels, thus, what you were doing as you were earning stripes and sashes was called the “stripe path.” You moved up the stripe path based on how many courses you’d taken (i.e. paid for), how many people you’d recruited, that sort of thing. And as top recruiter-turned-whistleblower Sarah Edmonson discovered, the speed at which you moved through the stripe path may also have had something to do with whether or not you were sleeping with Keith Raniere.

The stripe path was the perfect cross between MLM levels and achievements, pushing people to earn more, recruit more, the “businessy” side of NXIVM, and the ceremonial culty side. The sashes were dumb, and most people didn’t like them at first, but eventually they were just normalized and they became treasured status symbols with big ceremonies for people who earned their green sash and became senior proctors. 

NXIVM also had a secret handshake. Instead of the standard vertical handshake, they shook hands sideways, one person’s hand on top of the other. There was an element of ranking, like if a white sash was shaking hands with a green sash, the green hand was on top. (I’m unclear what happened if people of the same level shook hands.)

And every student had to bow at the door when they entered an ESP training session room, and there was a clapping/bowing thing that began every session. Again, echoes of Judo.

So overall – some slightly weird things that were not in themselves damaging but were tiny baby steps to get people to accept weird things. The weirdest thing, possibly, was that at some point around this time Raniere started referring to himself as “Vanguard,” and Nancy Salzman took on the title “Prefect.” Raniere would later say that he was referencing a dictionary definition about being on the frontlines of the experimental spirit, but it was also the name of one of his favorite video games. And Prefect came from British school houses, related to how Nancy Salzman was NXIVM’s chief officer of… being a student?

And then of course everyone started kissing Raniere on the mouth. Just, like, as a normal greeting, like a handshake, but a kiss on the mouth. You’ll be shocked to learn that most of the available footage shows women doing the kissing.  

But that was all window-dressing. That was the ceremony around the product; the product was the series of ESP courses created by Raniere and Nancy Salzman. 

There were different types of courses, which ranged in price from a few thousand dollars to many thousands of dollars. The crème de la crème were the “explorations of meaning,” or EMs. These were heavy, intensive, tear-your-soul-apart-in-public courses where you would go to the front of the room and a coach (at first, often Nancy Salzman) would interrogate you using what I can only call Pickup Artist/negging techniques. Tear you down to build you up, give you a big rush of emotion, and leave you feeling grateful that someone cared. But with science. People would go through dozens of EMs over the course of their time in NXIVM. Have a problem with your wife? Do an EM. Questioning some of Raniere’s teachings? That’s obviously a you problem, and you need to go for another EM to sort through your beliefs. Salzman and Raniere set up a system where people literally self-selected to participate in what was essentially a brainwashing course. You may think this one-on-one sciencey interview thing sounds similar to Scientology’s auditing, and you’d be right, though notably EMs happen in front of a crowd. Both Scientology and NXIVM reject suggestions of similarity between the two methods.

Of course people thought that the EMs they were attending were changing their lives for the good, that’s why they kept doing them. Like I said earlier, Nancy Salzman was very good at what she did. People claimed that what she did worked, curing them of inherent phobias and neuroses that they’d had for years. This is where I shrug. I also don’t believe in religious miracles. But the people who went to the courses believed, and they signed up for more courses (there were always more courses) and they signed up for the stripe path and they went full-in on NXIVM. And they kept doing EMs.

NXIVM started opening different chapters around the country, Seattle, Los Angeles, etc. Since Nancy Salzman couldn’t be everywhere (and quickly became too important to teach entry-level), courses started with videotapes of Nancy Salzman and would then transition to a live instructor. These live instructors were the MLM sellers of ESP – they were people who took a course, fell in love, took another course, and then wanted to “sell it themselves.” You could also, of course, just take a bunch of courses without getting your certification or whatever, but getting people to want to be an instructor was where the money was, how you got them on the stripe path where they had to recruit X number of people and take X number of courses to move up a level. 

There are basically no references to Raniere leading EMs or courses himself. Most people just knew the Vanguard existed, and that they were all grateful for his teachings. Those that did meet the great genius usually had to wait months to do so (and spend thousands of dollars on courses). In later videos we see him sounding calm and rational as he lectures about gender and violence and raping children, but he seemed to have more of the place of “man who shares his wisdom to rapt followers” than an actual instructor who ran a curriculum. (I use the word “wisdom” loosely here.) 

In 1999, Nancy Salzman convinced her daughters Lauren and Michelle to take their first ESP courses. Lauren would become one of the superstars of NXIVM, generally regarded as one of the most talented coaches in ESP. She would also become one of Keith Raniere’s sexual partners and top lieutenants – and one of five women, along with her mother, who would be arrested for her part in NXIVM’s illegal activities. 

Before we wrap up this post, I’m going to touch on a few of the darker moments in ESP history. Most of this post has been in the “isn’t this shit weird?” vein. These next anecdotes show just a few of the tragic outcomes these bizarre beliefs culminated in. The tactics Nancy Salzman used tore people apart mentally, with the promise to put them back together as a new, better person. It didn’t always work out that way. 

One woman, after taking a course in Albany, had a mental break and ended up running from her hotel room in the middle of the night, half-naked, ending up in the hospital. (You can see her first-person account in the second episode of STARZ’s Seduced.)

And Kristin Snyder, after taking an ESP course in Alaska in February 2003, completely disappeared. She is believed to have taken a kayak into the bay off of Anchorage and committed suicide there. In the note she left behind, she said, “I attended a course called Executive Success Programs […] I was brainwashed and my emotional center of the brain was killed/turned off. […] if you find me or this note. I am sorry life, I didn’t know I was already dead.”

Despite cases like these, there was no investigation into ESP or NXIVM, and the courses continued.

~

Up Next: Getting the Band Together, NXIVM Edition

If you are enjoying this series, please consider “leaving me a tip” by donating to one of the domestic violence organizations listed here or to a similar organization in your area. Thank you.

Disclaimer: Before the remnants of NXIVM sue me, I wish to clarify that the items covered in this post are allegations. I am merely recapping and collating the reporting done over many years by other media sources, including highly credible publications and media organizations that I trust to both fact-check their work and who also ran their articles or documentaries through their legal department. That’s all that is happening here. A simple recap of allegations.